A friend asked me the other day and this is pretty much a direct quote,

“What the heck is Twitter?”

I had to chuckle a little bit at the question since at the time I never really thought that anyone did not know about twitter. I simply told him it was a social networking website kind of like Facebook but different.

I then went on to explain how some people use it for advertising their various businesses or websites. Others use it to tell their followers about their every move in life.

Now the more that I think about it the more I realize that there are a lot of people in the world and a lot of them use the internet. A lot of them still do not know what Twitter is. This article won’t really explain that but it may give a little insight on the ways that people use Twitter.

I’ve noticed that there are a few different categories of Twitter users:

1. Those that are sought out by other people and followed. They are usually celebrities or VIPs. People that have something that the general public wants. A service or product or useful information. They generally have a lot of people following them but actually follow very few themselves.

2. Then there are the Twitter users that follow massive amounts of people in the hopes of getting massive amounts of followers.

3. And of course there are those that just use the service to follow a few friends and family to stay up to date with their daily routine

I realized a while ago that I fall into that second category. I had to stop and ask myself why. I’m not a celebrity, I’m a VIP in my own mind of course but to the general public who am I?

So how did I end up in that second category then?

Well a lot of you have probably seen those tweets from people claiming tens of thousands of followers in days with this or that program. I decided to try one; I won’t bother telling you which one it was unless you ask but I’ll say the program does what it claims. It gives you a lot of followers in a short amount of time. The kicker is that you have to follow a lot of people first.

These programs generally work like this:

? You enter the name of someone who falls into category 1. The program will then follow the followers of that person and will follow their followers, etc…

? You enter a keyword like “affiliate marketing” and now the program will search for people that use that keyword and will follow them, and follow their followers, etc.

You generally setup these programs so that anyone that follows you is automatically followed back. And anyone that you follow who doesn’t follow you back within a set time period is unfollowed. Say that five times really fast. Some programs will have a few other features but you get the basic idea.

Now I noticed that once you hit 2000 followers Twitter will place some restrictions on you depending on the ratio of the number of people you follow to your followers and the number of tweets you have. I believe this is a new thing and I think it’s a great idea.

I’ve used this program on three different Twitter accounts and all three times setup the program identically but followed different category 1 peoples and followed different keyword tweeters each time. The number of followers I got back always remained fairly constant. The difference was with the account that I actually took the time to manually enter some Tweets of things I was thinking or sites I was surfing. With that account my following grew higher.

I’ve noticed that your percentage of followers to your following is about 50%. So if you are following 2000 people, expect about 1000 followers back. That method of using Twitter is about as efficient as trying to have a conversation with every single person in a stadium that is filled with one hundred thousand people and then being expected to remember every ones name. It just doesn’t work.

Also after clicking through my Twitter followers for about an hour I realized that probably 90 percent of the people that followed me are using the same sort of program or method I am. So when I followed them their program just automatically followed me back and sent me some generic welcome message and pointed me to their website that promises me another ten thousand twitter followers in a few lousy days.

One other note before I go. Let?s say you now, with the methods described above, follow 20,000 people on Twitter. And let?s say you have about 20,000 followers back. If you?re advertising a website to all these people what do you suppose the click thru rate is? What do you suppose the conversion rate is for those that click to your site? Probably very low. All those all those people that are following you are most likely doing the exact same thing you are and not even reading their tweets.

So is it worth using twitter in your online marketing campaign?

Yes it is.

People are not going to pay much attention to you unless you have something they want. Concentrate on building your online presence, providing useful information to your potential readers and then use Twitter to influence, entertain, and guide your audience much like Jon Stewart uses the Daily Show with his audience.

Market yourself and build yourself online to the point where Twitter is now only a tool to give your audience a quick way to keep up to date with you.

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