How To Dramatically Increase Your Keyword Ranking

When I begin my SEO marketing campaign, keyword research is very important.  This is how I’ll set up my keyword campaign.  I’ll start out with 50 terms to use.  Then I’ll look at the search volume to see what kind of traffic I can generate to my web site.  I also look at the competition.  Now I’ll take the 50 keywords that I have and put together a blog.

I use a pay-per-click campaign to test all of my keywords.  I come up with a list of which ones where clicked on a lot and which ones were not.  I needle down a return on investment. The keywords that produced a lot of links I’ll work with.  Buy now my keyword list is down to 25 words.

Now I’m going to work with the keywords that will make me money.  I don’t bother trying to work in the other keywords into my plan, I just let them go.

I work with the longer tailed keywords first and write content around them.  Ranking for the longer tailed keywords are easier because you don’t have that much competition.  Now I’ll work my way up my list.  My activities now consist of building links, writing articles and social bookmarking.

A SEO specialist would say that by now I’m already starting to rank for the longer tailed keywords, so I work with trying to build content for the terms that have more competition.  If you can do the smaller jobs first, when it comes to ranking for the more competitive keywords you’ll have better success.

This is about the time where my list of keywords gets to be around 300 search phrases.  Now I’ll work on my content.  I work more on my off page optimization that I do with my on page optimization.  The next step is to write good quality articles.  I’ll take a little bit of time and work on my content because I don’t want my website looking bad for the visitors that come.  I want them to come back.  Now I’ll look for someone’s product to sell.

The articles on your website don’t have to be long.  I keep mine short.  I don’t want to waste the visitor’s time and I want to hook them right away with something so that they will come back for more.  This is when I’ll ask for them to sign up for my mailing list.  I’ll use these people at a later time and try and sell something to them.  I always try to engage the reader to do several things.  This is when you can put up a product to see if it would sell.  That is why you want to have a mailing list.  You can go back to the people that like your stuff the best.  This is how I put together a good SEO marketing plan.  If you do the same thing, you’ll succeed.

 

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