AutoShop Express has seen its online auto supply business increase significantly in the last four months due to the implementation of organic SEO or Search Engine Optimization. The three-year old online auto supplier contracted the services of Akron, Ohio based Pilot Fish, a web design firm in an effort to build up an online presence. The organic SEO strategy was able to help AutoShop increase its customer base in spite of the ongoing economic turmoil. 

Christine Brown, owner of AutoShop Express found Google Adwords and e-mail marketing to be expensive, and was looking for an alternative to increase the sites page rank on Google, without having to spend thousands of dollars. With the help of Pilot Fish, Brown was able to increase the company’s customer base at an affordable price. 

Pilot Fish primarily focused on keyword research in an attempt to improve the performance of the AutoShop Express website. Apart from the primary keyword that Ms. Brown targeted, Pilot Fish helped determine alternative keywords and type of content necessary to incorporate all the keywords, in an effort to increase the website’s visibility. 

Pilot Fish also introduced AutoShop Express to its Sustained Success link building program, and added inbound links every month until the site’s search engine ranking improved and maintained its position. Pilot Fish also implemented on-page optimization where the site’s content and coding was reworked on according to the keywords selected. The organic SEO company also recommended changes to AutoShop Express’s site design, and introduced high-profile pages through the process. 

The implementation of organic SEO enabled AutoShop Express to appear on Page 1 of Google with four keyword terms and on Page 2 with other keywords as well. After all these efforts, the website is expected to climb higher in Google’s rankings with sustained link building efforts. Ms. Brown is delighted with the program implemented by Pilot Fish and was impressed with the fact that the organic SEO firm lived up to its promises. 

Angela Charles, President of Pilot Fish, is pleased to see businesses increase their customer base with the help of organic SEO, especially in these unfavorable economic times. The spectacular increase in AutoShop Express’ sales is a true indicator of how valuable search engine optimization really is.

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