Keyword Elite

Thorough keyword research is essential because you need to optimise your blog pages and posts for keywords that are not too competitive, or your ppc campiagns for phrases that are not too much money. 

 

There is no point in targeting keywords that are uncompetitive if the thousands of visitors they generate do not want to spend any money on the product or services you are offering to them.

 

Keyword research is not just about identifying high traffic keywords.  What keyword research is really about is identifying keyword phrases that have a really good probability of making you money!

 

You need to be focused on finding keyword phrases that associated with people who are looking to take action.  Action centred keywords are the ones that will make you money.

 

For example, if a keyword phrase contains the word “buy” or “review”, it suggests that someone is looking to buy something sometime soon, either straight away or once they have read a review that confirms that their buying decision is a good one.

 

If you’re struggling to identify the visitor’s intent, you could try running your keywords through the free google keyword tool.Choose the option to show the average cost per click for each keyword and then, sort the returned keywords by cpc from highest to lowest.Usually, the keyword phrases that are costing advertisers the most money, are the ones that have the most probable buyer intent.

 

This makes sense because advertisers are prepared to pay more for keywords that are likely to make them the most money.  So if advertisers are paying two dollars per click for a keyword, its because that keyword is generating sales.

 

Concentrate your online marketing efforts on optimising your sites and campaigns on the keyword phrases that generate cash in a given niche.

 

The keyword tool I used to automate the keyword research process for me is Keyword Elite.Brad Callen's keyword tool performs all of the analysis above for you in a few short minutes, and does it for literally hundreds of keywords at a time.  You can read my full Keyword Elite review here and also see the results I’ve achieved with the software.

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