The Efusjon Review

Instead of giving you a cheap ‘I’m the guru’ explanation, I want to actually SHOW you how I rank in Google, by getting one of my brand new videos to pop up in the first few results for a competitive search term. 

So what I’m going to do is get listed in the top 2-3 results for “Efusjon Review” with my video, to prove my point.  By the way, that phrase is being competed for by a million people right now, so it won’t be the easiest result in the universe - also, the video isn’t really an Efusjon Review, it’s actually a commercial for my website.  I know, I know, I’m brilliant.

Let’s briefly cover some concepts that will help you understand Google rankings:

To make a bunch of Google nonsense calculations easy to understand, Google looks at two key areas when ranking a page.  They ask ‘how popular is this page?’ And they also ask ‘how relevant to the search term is this page?’  The relevancy is calculated based off of some complex secret Google formulas, simply put, they want to see if your content is related to the search.  The search engines don’t have an ability to index videos, so they sort and index videos by the brief descriptions that you see in all of the major video sites, like YouTube.

Popularity is a little bit more of a simple equation than relevancy, and it is measured in a few ways:

1.  How many sites are linking to the piece of content? (i.e. the video, article, site, etc that you want listed on the top of Google)
2.  How popular are the pages that link to the referenced piece of information?
3.  How much search engine authority does the website with the promoted content have?

Are you following this so far?

So, now that my Efusjon Review is up on YouTube and has been spidered by Google, what I’m going to do is follow a 3 step process:

1.  I’m going to use a service called TubeMogul (it’s free) to broadcast my video to about 10 other video sites, with a link pointing back to my original YouTube video.
2.  Second, I’m going to broadcast this article (the one you’re reading) over a couple of hundred article directories, and each article will contain a link back to my video, and also my blog.  (See my ‘David Recommends’ on my blog for more details).
3.  I’m going to use a free service called ‘OnlyWire’ to automatically post social bookmarks to my video, the blog entry, and at least one of the posted articles.   Google ‘OnlyWire’ for more information. 

By the time that I’m done with my little process here, my video will have several hundred search engine backlinks, more so than any other similar video.  The search engines will see many of these backlinks to my video, and it will percieve the video as having more value than the vast majority of other websites that are competing for the same key phrase.

Am I a genius, or what?

This information is valuable enough to charge for, but you can do us both a simple favor by bookmarking this content with the OnlyWire button on my blog entry to help share this information across different social networks you’re apart of, that way we can help your friends rank in the search engines, too.  I hope you enjoyed this information, and that it helps you dominate your niche in the search engines.

Remember, it’s not what you do today, but what you do consistently for the next six months that will determine how popular your site becomes.  If you dominate one small niche per day, in a year you’ll have more than three hundred pages ranking in Google - how cool would that be?

David Wood is a kung fu genius at Dominating Google for whatever he wants. If you want to see the video that this experiment is based on, visit his Review of Efusjon now.

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