Search Engine Optimization Philosophy This is arguably the most critical factor when deciding which company to work with to improve your online business or brand identity. Employing a search engine marketing or placement company that only utilizes ethical search engine optimization techniques or “white hat” methods will ensure that you minimize the potential risk of being dropped, removed, penalized, deleted, or banished from the search engines. Nobody enjoys waking up glassy eyed to the unfortunate reality of being “Google sacked” for breaking or bending the search engines’ implicit rules or explicit terms of service. Search Engine Optimization Methodology / Specific Expertise Can your expert SEO Company only optimize static websites constructed in basic HTML? An upstanding SEO company will have experience working with websites in all the common programming languages and technologies, PHP, ASP, ASPX, HTML, Cold Fusion, Flash etc. Does your SEO Company have experience optimizing both static and dynamic websites? Can your SEO Company optimize using various e-commerce packages and interfaces such as Monster Commerce, Yahoo Stores, OS Commerce, Storefront.net, Volusion? Depth Of Optimization / Piecemeal Services The most basic search engine optimization companies around don’t actually perform search engine optimization at all- they are merely submission services which either manually or automatically submit your site to various search engines or directories. Submission companies are typically very inexpensive since no actual coding, linking, or content development takes place on your actual website. Typical pricing runs around .95 to 9 per month for these submission type services. A mid level optimization company gets their hands more firmly on the marketing handle by editing code, analyzing keywords, building links, and adjusting / writing fresh content for your site. They also may do a pinch of off-site optimization, such as press releases, article submissions, and blog writing. Typically, firms of this middle level range charge between 9 and 0 per month. The highest level search engine placement firm performs the duties described for mid level optimization companies, but also is responsible for conversion tracking and analysis. The emphasis on off-site optimization is also much greater and time consuming. This means that high level optimization firms are essentially responsible for discovering what is working and what is not working throughout the entire customer experience - from initial search through conversion. More man hours per month also means a higher fee that search engine firms must charge to cover their costs. The usual pricing range for these firms’ are 0.00 all the way up to ,000 per month, but on average, you’ll be looking at fees above the ,000 a month range. If you want to learn more about Search Engine Optimization, you can read through the following articles: How TO Be A Perfect SEO Customer, SEO And RSS Feeds, Professional SEO Copywriting Services – What They Are, And What They Aren’t

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