Times are tough, so much so that many companies are hiring on SEO Consultants instead of full-time specialists.  The best SEO professionals have a great number of coveted skills from web design to advertising prowess - meaning a good one is often hard to find. Few who present themselves as great SEO Consultants are all they’re cracked up to be.  Don’t overlook the following pieces of advice while mulling over which SEO pro to add to your team:

- If the SEO Consultant provides multiple guarantees they should be scrutinized.  At the same time A professional that offers no guarantees should be shown nothing but the door.

- Can the SEO Consultant’s pricing be explained and understood?  If they’re vague when it comes to the services they offer and what they charge for them, walk away BEFORE they start charging you billable hours.

- What sort of resume do they have?  Do they boast a number of clients that you can either contact or verify?  It’s important that they can somehow demonstrate their prowess as an SEO Consultant before you hire them on.  Don’t be above asking fellow businesspeople who they use for their search engine optimization needs .

- Ask is the price too good to be true?  Price shouldn’t be the only determining factor in choosing an SEO Consultant but if the consultant’s quote is too good to be true - it probably is.

As for when to hire on an SEO consultant, most agree that the sooner the better. Site’s considering a re-launch or new sites yet to be designed are best served when they have an SEO consultant in place from the very start of the process. Of course, you don’t have to wait for a redesign to hire an SEO consultant.  They’re very useful in optimizing existing sites as well.  Regardless of your situation, the sooner you hire a consultant, the sooner you’ll notice improved search results.

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