One of the most important things you can do when trying to gain more web traffic is to keep your information fresh. When you go into your local supermarket, no one wants to see some tired old fruit and veg. No one buys it. Poor shriveling things, they just sit there, feeling all unloved until the day finally comes when they are consigned to the bin or the masher.

A bit like your web-pages really, unless you keep the whole thing fresh and happening, Google will consign you to the bin, or at least to page 3 and we all know what that’s worth. OK, so here are some of my SEO tips for keeping things fresh:

Blog - You need to blog, no secret there. My personal favorite is Wordpress but there are others. I’ve already told you I’m also a fan of the ’social sites’, Squidoo, Blogger and the like. However, there is one problem. Blogs make it hard to sell things, they are not designed to take people down the page and into your funnel.

Too many distractions, too many links. All good for Google of course, but not good for you, especially if you want to sell things. So, tip number 1, is to blog, in fact create a blogging network, but then have all those blogs point to each other and your target site, which is probably HTML or PHP.

This way you can keep the content fresh on your blogs which Google will love, and over time, they will carry enough link love over to your, fairly static but better for closing, HTML pages.

Blog often - It is hard to blog often, especially when you have a number of blogs to manage. What many people turn to is some sort of automated solution and there are a growing number of solutions out there. A few words of caution: One, do not put all your eggs in one basket. Eventually, Google catches up with every automated solution and sees it for what it is, automated.

It wants fresh content remember, not 582 blogs all churning out the same PLR article in exactly the same format. Sure, you may get away with it for a while, but if the basket gets dropped, and all your eggs are in it, then you’re in big trouble.

My recommendation, if you’re going down the automated route and planning to build a big network of blogs, is to have at least 4 different solutions in play at once. Worst case scenario then is that only 25% of your network will start to collapse, which should give you enough time to shore up the dam walls.

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