Keyword research is the most essential step to take before creating a site or even purchasing a domain as you want to incorporate keywords in the domain.

Many new marketers starting in web site marketing overlook keyword research altogether or perform only basic research by guessing what keyword to rank for and checking how many searches per month are performed for it. This tactic is insufficient if you want to succeed. Pursue the wrong keyword and you’ll finish up questioning why you have no traffic.

So how do you do keyword research?

The most accurate keyword research tool is https://adwords.google.com/select/KeywordToolExternal This tool is suggested since figures are specific to google, the unquestionable search engine leader with 90% of overall searches.

Create a spreadsheet for your research. Label your columns: Searches, Keyword, Competition, Allintitle and Allinurl

Here is an explanation of each heading:
1. Searches: Monthly searches for the specified keyword/keyphrase
2. Keyword: The actual keyword or keyphrase
3. Competition: The number of pages targeting that particular keyword
4. Allintitle: The quantity of sites targeting the keyword in their title.
5. Allinurl: The number of sites with the keyword in their domain name

The first two columns of data come directly from the Google tool. The extra three columns are investigated on google by performing the following searches.

To ascertain competition perform a search for your keyword with quotation marks (”) around it (example. “Weight loss”). Google will return results from websites targeting the precise keyword/keyphrase. This filters out sites targeting ‘weight’ or ‘loss’ alone. Record the number of results generated in the competition column alongside the keyword. This figure is found at the top right hand side of the browser window.

To ascertain how many websites include a keyword in their titles perform an allintitle search. The format for this is allintitle:your keyword. Replace ‘your keyword’ with the keyword you would like data for. Insert the number of results returned into the allintitle column alongside the keyword.

To carry out an allinurl search use the format ‘allinurl:your keyword’ and enter the corresponding number of results in the allinurl column

Why search allintitle and allinurl? Because utilizing primary keywords in the title and URL is an extremely important factor in gaining good rankings with search engines for those keywords. Ultimately, you should use principal keywords in both. If our targeted keyword appears in the URL of 4000 sites then that is the highest number of competitors we have to compete with. Utilizing the keyword in both URL and title puts your site in front of most other sites in terms of on-page SEO.

Which Keywords should you Target?

It depends how much SEO experience you have which keywords you should target. It’s easier to rank for low competition keywords. New marketers should target keywords with fewer than 20,000 results in the allinurl column. This makes it easier to outrank competitors. This may look like a cop-out. However, sites that rank well for lower competition keywords will find it easier to rank for related high competition keywords.

It’s crucial that traffic be laser targetted to improve conversion. For example: A site selling GPS systems shouldn’t specifically target ‘GPS systems’ because it has substantial competition making it tough to rank for. Moreover, a person searching for ‘GPS systems’ is most probably in research stage. A person searching for ‘Tom Tom GO 930 prices’ is much more targeted because it indicates that they are in purchasing stage. Of course, ‘buy Tom Tom GO 930′ is even better! While far fewer people will search for that term, those who do are in purchasing mode. It’s better to capture them in purchasing mode than in research mode!

Don’t target general keywords that have more searches because that exposes you to increased opposition. You need traffic that converts to sales. As you achieve SEO knowledge and your site gains status (i.e. Google pagerank) you can target high competition keywords. If you purchase PPC (pay per click) traffic from search engines it’s critical to target converting keywords.

Two factors control the best keywords to target:

1. The quantity of searches (higher is better)
2. The number of competition (lower is better)

Try to locate keywords with both of these factors. Balance is the critical factor here. Each webpage should target one principal keyword and contain several associated keywords. Try to target combination keywords that contain more than one keyword like ‘online marketing techniques’ which targets three keywords including; online marketing techniques, online marketing and marketing techniques. Although two word keyphrases have higher competition making them more challenging to rank for, using them means you won’t have to add them later on when you do wish to rank for them.

These methods are particularly essential if you are trying to learn how to make money online

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