Keep it simple. You have read it many times. It applies to search engine optimization as well. There are many SEO techniques so it can be difficult to decide which ones are right for you. Some simple SEO tips and tricks will give you the same results as obtained from the complex SEO strategies.
Keywords continue to play the most important part of SEO. Do not limit the use of the keywords to the articles only. Integrate the keywords into other elements as well. Your webpage title and image tags should be keyword optimized. Use more relevant anchor text in place of a simple “here” and “there”. Do not forget to add text description and alt tags for the images. Search engine bots have no way to identify the images without the tags and description texts. Many online users visit the target websites through the image search so it is important to tag and label your images properly.
Use search engine friendly URLs and permalinks. Avoid the use of special characters or minimize their use in the URLs. It is better to use hyphens in place of underscore in the URLs. Use lowercase letters in the URLs when using the Windows servers which are case sensitive. Follow good practices with internal linking. Use such links wherever possible to ensure visitors stay longer at your website. Provide the sitemap with a clear and descriptive webpage hierarchy. Make it easy to navigate your website not only for the online users but also for the search engine bots.
Always provide up to date contents. Regularly add new contents to indicate your website being live and functioning. Remove the outdated content unless it is a news report and properly identified with the publication date and time. Users never like outdated content that provides the wrong information. You have to do lots of keyword research to find the keywords related to your website subject, industry, market and audience. Take help of online keyword research tools to find such keywords. Orient your website toward a specific group of users rather than making it a hotchpotch of all types of subjects. You are more likely to receive more visitors if you are focused on a particular subject. Niche websites rank higher in the search results for their target keywords.
Avoid using the services of SEO experts who claim to provide guaranteed SEO results. It is a misleading claim and never true. At the same time, it does not mean there is no way to improve your SEO ranking. SEO experts have found various SEO tips and tricks that deliver the desired results. It is possible to increase the ranking of your website in the search results using effective SEO strategies. Check the search engine optimization service provider’s records in delivering on its promises. See if the websites SEO optimized by it are ranking high in the search results. It is the best way to find how effective an SEO agency is in delivering the results.